Rotterdam Fashion Week – Salonè Della Moda

… “Hey Xiomara how are you doing?, would you like to be part of the makeup team during Rotterdam Fashion Week on the 12th of September … ‘?” Uuuhhh Hell yeah! was my thought when reading this message of make up artist Maico Kemper. This really made my day;the idea that I can express my skills and creativity during one of the greatest fashion events in the fashion industry.

The Rotterdam Fashion Week ‘Salonè Della Moda’, was held at LP2 Las Palmas.
This amazing lifestyle and fashion event was entirely in the hands of the talented creative director Jerry Luxenburg. He really did everything to create a unique event in which both national and international designers and brands were able to present their creations.

Jerry Luxenburg
Jerry Luxenburg

Meanwhile backstage all the models were busy with the fitting of all the clothes and shoes while the makeup team was getting instructed by key MUA’s Maico Kemper and Zouhair Benkabbou with the looks for the shows.

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We practiced all the techniques and looks that we had to create for
the models. My team was responsible for the make up  of the brands Story Dress and Minirine.
The dynamic and chaos was something that I had to get used to at first backstage.
In the heat of the moment, the pressure was also increasing. This for me was a great learning experience. Fortunately, I was surrounded by talented, helpfull and generous make up artists.
All the skincare products that we used where provided by Aicha Pure Beauty.

The Story Dress look was a combination of lines around the eyes and a red mouth. The focus was on the wing eyeliner and tight parallel lines.

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For the Minirine make up was the focus again on the eyes in combination with a red eye shadow creation. Blending Blending Blending and another blend was the key essential for this look.

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Just before the start of the show all the models were equally in a line-up stand.
Possible adjustments could be made ​​to the make up look and finishing touch.

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A lot of press, bloggers and PR girls were running back and forth to get a backstage preview and experience the models and the atmosphere.

I was very happy that I got the opportunity to actually watch the shows and most important my own make up work. With a very proud feeling I was looking at the models, their makeup and of course the amazing clothes in which they walked. All the hard work was rewarded at that time.

The Story Dress clothes all tell their own story on the theme of Vincent Van Gogh.

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Model: Sandy Geyah Darjij MUA: Xiomara Romeo Photo: Xander Barenski – xmoments.nl
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Model: Jalisa Minaar MUA: Xiomara Romeo Photo: Xander Barenski – xmoments.nl
Xander Barenski
Story Dress Photo: Xander Barenski

Minirine clothing is characterized by colorful visuals and unique prints that are inspired by street art and traveling.


Salonè Della Moda gave me the chance to meet a lot of talented, beautiful and inspiring people and the opportunity to acquire a unique experience that I’m really grateful for!

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Photoshoot Mainport Hotel

I had to be at the destination by 18:00
Since I have about 15 minutes to reach the hotel from home I left around 17:40. So far so good you might think.

Once I was on the road I became aware of a major traffic accident.
Why didn’t I leave earlier!

Full of stress behind the wheel, I connected the group app of the shoot, to make clear that I’m on my way. Fortunately, a number of people are still on their way to the hotel, so I’am not the only one that is running a little late.
Around 18:45 I’m finally on location at the beautiful Main Port Hotel.


The hotel room was packed and up and running with the other members of the crew.

I was admiring the surroundings of this beautiful and deluxe hotelroom.
The perfect set for a wonderful photoshoot.

After the unpacking of my make up and brushes I started on the first look of my gorgeous model. I went for a soft nude glam.

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This look completed nicely with the romantic and seductive aspect of the shoot.

We went for a more heavy make up with a dramatic contour when it came to the second look. Personally I’am a big fan of heavy contour and a over the top lippie.
I do not really believe in less is more 🙂

The shoot of this second concept was in the bathtub of the hotelroom.

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The leaves made ​​the water green, this was a beautiful shot in combination with the green eye shadow and bathing suit.

I was so happy that the photographer had arranged some good food because I was nearly starving to death. This was a real nice gesture of her.

After my model was finished with her part of the shoot I stayed for some networking and socializing with the other models and makeup artists.
It was a long evening/night but it was really worth it.
I got the chance to work with a group of talented people, gained experience and made great connections.

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