Through my work as a sales consultant and makeup artist , I am closely involved in the developments of the beauty industry.
However , I came to the conclusion that as a woman from an ethnic minority I do not always recognize myself in the market segmentation of various brands.
Every women wants to look good and take good care of herself.
A nice appearance creates empowerment and enhances your identity.
The ads and campaigns mainly show a typical stereotype kind of women. In relation to todays multicultural society this makes no sense.
The use of these stereotypes may therefore unconsciously create an undesirable influence on the effect of the advertisement and the image of the brand.
After thoroughly studying and analyzing various cosmetics magazines , social media campaigns, and different brands it came clear something was missing; The visible presence of more color and diversity.
Unfortunately not all brands al integrated when it comes to the demographics of our modern multicultural society.
The society we live in has a large diversity of populations that are a very interesting target audience for the cosmetics industry.
Bring more variety in the beauty industry asap! 😃