Good skin care is essential for a beautiful healthy skin and also the most important step in your beauty ritual. For my work, it is therefore very important to stay ahead of all new developments and products in the skincare industry.

I came in contact with the skin care products of Aïcha Pure Beauty at Rotterdam Fashion Week. The beautiful packaging and interesting products immediately caught my attention. The productline is suitable for all skin types and hypoallergenic and fragrance free.

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CEO and Founder of Aïcha Pure Beauty Cheryl Tevreden indicates that she has always been interested in the cosmetics industry and therefore the choice was made ​​to launch a hair and skincare line. Cheryl is an energetic and inspiring entrepeneur who talks with passion and joy about her work and unique brand. Her beautiful glowing and flawless skin made me more curious ​​to use the products!

CEO Cheryl Tevreden
CEO Cheryl Tevreden

The main ingredient of Aïcha Pure Beauty is Argan oil.
In Morocco Argan Oil is refered to as “liquid gold”,and this is also reflected in the style of the brand and the packaging of the products.

Argan Skin Therapy Rollerball
The rollerball contains antioxidants and it hydrates the fine lines under your eyes. Because of the ball you automatically massage your skin around your eyes for a soft and smooth feeling. The product also helps to prevent dark circles and puffy bags under your eyes. Your eyelashes will be delighted with the rollerball because it serves as a eyelash growth serum!

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Argan Skin Therapy Rollerbal


Argan Anti-Ageing Cream
Delicious full cream with flower and plant extracts that provide a wonderful scent. The formula is made to prevent your skin from the signs of skin ageing. The rich texture of the cream gives your skin  extreme hydration. Wonderful to use because it works on healing blemishes, narrowing your pores and mattifying the skin. That’s why it’s perfect as a makeup primer!
My makeup stays flawless al day long and even my t-zone is less oily than before.

Argan Anti- Ageing Cream
Argan Anti- Ageing Cream

Argan Skin Therapy
The miraculous oil makes your skin super soft and provides a nice glow for a dewy effect. You immediately notice that your skin absorbs the nourishing oil. The combination of argan oil and vitamin B results in reducing fine lines and wrinkles on your face. By using this oil you immediately increase the hydration and nourishment level, which is very important to maintain a healty and smooth skin.

Argan Skin Therapy
Argan Skin Therapy

The reason why you have to start using these products: Because it’s pure!

Aïcha Pure Beauty skincare is a solid and essential element in my beauty routine.

I can’t live without this wonderful liquid gold!